Planning A Corporate Video Production
"If you fail to PLAN, your prefer to FAIL" - Sadly, this well-worn quotation is the epitaph for a lot of a video project that fell pitifully short of the expectations raised before work commenced.
The lack of proper arranging a corporate video production is rather like leaving over a 100 mile journey to an unknown destination, automobile using a near-empty petrol tank, no Sat-Nav or map, 2 bald tyres and no roadside cover. You're literally ASKING to own into problems!
... Yes I am aware you may call for assistance on your cellphone, nevertheless, you get my point, right?
So, let us check the subsequent preparation essentials:
OBJECTIVES:: Purpose and Message
The initial question needs to be "What exactly will we want this video to realize?" What's its purpose, exactly what is the message we would like to communicate?...
and most importantly... That is our audience?
A company video needs to be an effective business tool that communicates clearly with your target audience, raises brand awareness, or allows you increase sales revenue.
You have to have a crystal clear objective. Or even, then this impact of the video production may very well be blunted. So, "Maybe it's about time we'd a new video" is NOT an objective. Yes, that old video is probably dated or perhaps embarrassing, but simply replacing old for brand spanking new most likely to dazzle your visitors or inspire the workers.
There are lots of tales of woe about videos which may have left the viewer wondering what message has been conveyed, as a result of an ill-conceived and poorly structured storyline.
By developing a directory of the small print you want to get across. Then develop some detail for each from the details. Obtain some input from employees and stakeholders. Your video producer should be capable of add valuable input, when you choose a skilled professional.
YOUR Market :: Whom are you currently addressing?
Make sure you consider all of the cultures you will end up addressing within your video. Will be your message directed at a particular generation? Is the audience global, or local? Will you be needing subtitles, or even different language versions? And most importantly, give me an idea your audience to emerge from your video?
All of the above considerations will help you determine the communication design of your production, plus the personalities who'll show up in the playback quality, like a presenter along with other supporting cast.